DomusVi, a leading Spanish sociosanitary group, is reinforcing its care model with a deeply human approach that places 'Buen Trato' (Good Treatment) at the center of elderly care. The company's strategy focuses on creating residential environments where dignity, respect, and closeness transform each facility into a genuine home rather than an impersonal institution. This pioneering approach in Spain represents a significant shift toward personalized care that adapts to individual needs and preferences rather than forcing residents to conform to standardized routines.
The decision to entrust loved ones to professional care facilities comes with the expectation that professionalism will be accompanied by respect, affection, and quality attention. DomusVi's model ensures that care is personalized, tailored to each person's specific needs and desires, thereby contributing to overall well-being and quality of life. The company has made 'Buen Trato' a strategic principle guiding its entire care policy, with each center developing its own unique identity while maintaining consistent standards of compassionate service.
Far from being cold, institutional spaces, DomusVi residences aspire to be warm, secure, and active environments where elderly residents find comfort, companionship, and attention that respects their personal history, preferences, and desires. The company emphasizes that "we are people who care for people," underscoring the human connection at the heart of their operational philosophy. This approach fosters positive and meaningful relationships between staff and residents, creating communities rather than mere care facilities.
Each DomusVi residence features a 'Buen Trato Ambassador,' typically a social work professional, though the initiative extends far beyond this specific role. The program involves all professional teams through continuous training, evaluation, and awareness programs. This comprehensive approach helps identify, share, and reinforce best practices that promote respect and closeness while simultaneously combating stereotypes about elderly care. The systematic implementation across all centers ensures consistency in maintaining the high standards of personalized, dignified care that defines the DomusVi approach.
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