Ubisoft and Tencent Launch Vantage Studios to Oversee Major Gaming Franchises

02-10-2025


Ubisoft has officially unveiled Vantage Studios, the new subsidiary formed in partnership with Tencent that will be responsible for the creative development of major franchises including Assassin's Creed, Far Cry, and Rainbow Six. The announcement comes more than six months after the French gaming giant first revealed plans to create a specialized entity for these flagship properties. Vantage Studios represents a significant restructuring of how Ubisoft manages its most valuable intellectual properties.

The new studio will be led by co-CEOs Charlie Guillemot, son of Ubisoft CEO Yves Guillemot, and Christophe Derennes, as revealed in July. Vantage Studios comprises thousands of experienced developers based across Ubisoft studios in Montreal, Quebec City, Sherbrooke, Saguenay, Barcelona, and Sofia. The subsidiary will focus on narrative-driven experiences, scaling Ubisoft's mobile division, and enhancing live service offerings and multiplayer experiences while leveraging Ubisoft's existing expertise and technical resources.

Ubisoft emphasizes that Vantage Studios will provide developers with greater creative freedom and more direct control over the games they build. The company states that this streamlined approach aims to facilitate stronger connections between developers and players while maintaining access to Ubisoft's broader infrastructure. According to the publisher, this increased autonomy is expected to lead to higher quality gaming experiences through more responsive implementation of player feedback.

Vantage Studios represents what Ubisoft describes as the first step in an ongoing transformation for the company. The gaming publisher plans to establish additional creative houses to manage other major brands under its portfolio. While specific details about future subsidiaries and their potential investors remain unclear, this organizational shift suggests Ubisoft is moving toward a model where development teams may operate under distinct banners while the parent company maintains overall control of its key franchises.

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